How do I approach pricing in this economic environment? Just ask Nielsen.
Today’s economic environment raises many questions about pricing. Given inflation a year ago, recession since then and stressed consumers, many CPG marketers are completely re-evaluating their pricing strategy and asking “What are the new pricing fundamentals?” Just ask Nielsen.
In this podcast, two of Nielsen’s foremost authorities on price strategy will answer the most popular questions they been receiving from CPG manufacturers about pricing in today’s economic climate. (Duration: 10:57 minutes)
- What has this recession changed for marketers thinking about price?
- Are size changes better than price changes?
- Given the economy and the growth of Walmart, Dollar stores and other value retailers, isn’t cross-store price elasticity something we should focus on?
- What are some rules of thumb on how to change price?
- What is more important – my own price or my price vs. competition?
- What factors cause some items to be more sensitive to price than others?
Featuring Mike Noonan, Managing VP, Global Price & Promotion Practice, Nielsen and Mark Laceky, VP Price & Promotion Practice - North America, Nielsen
Hosted by Jennifer Frighetto, Director Media Relations, Nielsen
This file is 12MB, so depending on your connection speed it may take a while to download.
How should I adjust my in-store promotion strategy for today’s economy? Just Ask Nielsen.
In our current economic environment it’s more important than ever for marketers to invest in their brands wisely. Given that trade spending is typically the single largest piece of the marketing budget, CPG marketers are asking how do I manage in-store promotions for the greatest return on investment?
In this podcast, Nielsen’s experts answer some of the most popular questions they receive from clients on trade promotion in today’s economic environment. (Duration: 10:40 minutes)
- Do store promotions drive store-switching or market growth? Are we just moving shoppers around?
- What are some secrets to driving trade promotion ROI?
- What is the long-term impact of trade promotion? On sales, on brand health, on price sensitivity, etc?
- How important are promoted price points vs. the % discount?
- What is the relationship between promoted price elasticity and regular price elasticity?
Featuring Mike Noonan, Managing VP, Global Price & Promotion Practice, Nielsen and Mark Laceky, VP Price & Promotion Practice - North America, Nielsen
Hosted by Jennifer Frighetto, Director Media Relations, Nielsen
This file is 12MB, so depending on your connection speed it may take a while to download.
