In its most recent Three Screen Report - a quarterly update from the Nielsen Anytime Anywhere Media Measurement™ initiative, also know as A2/M2 - Nielsen reported that Americans are increasing their overall media consumption, and media multi-tasking is part of the equation. The report revealed updates on consumers’ increased timeshifted viewing behavior, as well as how often they watch video on the three screens of traditional television, online, and mobile devices. Other insights revealed that 57% of consumers with Internet access at home watch TV and go online simultaneously at least once a month. On average these consumers spend 2 hours, 39 minutes each month simultaneously using the Internet while also watching TV. Their online experience at home is in front of the television almost a third of the time.
This quarter, the A2/M2 Three Screen Report reveals that Americans consume media at a record pace – logging 140 hours of TV, 27 hours of Internet and 3 hours of mobile time each month. While DVR and online video show brisk growth in time spent – both up 22.5% and 34.9% respectively – traditional TV is still where almost 99% of all video viewing typically occurs.
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