The Future Is Bright for Online Media.
While online media’s “favorite child” status may have diminished somewhat over the last few months due to a new social media darling, its tremendous growth potential provides a ray of sunshine in an otherwise bleak environment.
Wired Retailers Deploy Digital Media.
From printable online specials to cell phone downloads to 3D-projected in-store promotions. It’s a brave new digital world at retail, where human interaction now serves as a point of differentiation. Technology is changing the rules at retail.
Connecting With Power Moms.
Moms control 85% of household spending, and are worth more than $2 trillion to U.S. brands. But are marketers really listening? It is time to move beyond creating messaging for moms and start listening to moms.
Global Consumer Confidence Weakens,
Signs of Optimism Emerging.
While emerging markets experience the largest declines in consumer confidence to date, signs of recovery are imminent as the U.S. shows a glimmer of hope posting no significant declines from six months ago.
