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Non-Prescription Medications Take a Recessionary Hit.
Nearly half of consumers around the world will change their usage of non-prescription medicines because of the recession. Consumers are making less frequent purchases, using more natural and traditional remedies and buying cheaper products.
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Treasure Hunt: How to Find High-Potential Customers.
Between proliferating media options and shrinking marketing budgets, it’s mission-critical to pinpoint high-potential customer segments. Predictive analytics hold the key to identifying and unlocking consumer value.
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Blockbuster or Bust!
Summer blockbuster movies are marketed to entertain, but what does it take for these flicks to extend beyond flashy car chases and huge explosions to grab a nomination for the biggest night in Hollywood?
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Capitalize on Your Cross-Media Platform Reach.
Creating a cross-media platform footprint is vital to growing audience and market share, but deciphering it to date has been a challenge. Profiling this audience—defined as “Integrators” by CNN—no longer has to be a mystery.
Special CTAM & Nielsen Report: Crossing Over—Understanding Viewer Multi-Screen Migration
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What Makes Chinese Consumers Quietly Confident?
The financial crisis around the world has led to a sharp drop in consumer confidence and dramatic changes in consumer attitudes and behavior. But the Chinese are holding up remarkably well. How is their reaction to world events impacting confidence in their economy?
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