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Marketers across industries are being charged with cutting back their marketing schedules to fit leaner budgets...
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The Nielsen Brand Target Audience Moviegoer recession analysis proves that there are ways to finesse your schedule that will satisfy restricted budgets while protecting against some of the potential declines that a reduced budget might cause.
The Nielsen Brand Target Audience: Moviegoer Data is a database that integrates TV viewing behavior from Nielsen’s National People Meter measurement, with movie going behavior from Nielsen Entertainment/NRG’s American Moviegoer Benchmark Study. This database enables a studio to evaluate actual TV ratings against key movie studio marketing targets, like people who typically attend movies during their opening weekend window.
Advertisers across all categories need to understand how well all media best delivers their targets, so they can offset the potential impact of budget reductions. Nielsen can provide solutions for most advertiser categories.
