Making The Cut.
The recession and leaner budgets don’t have to mean slashed media schedules with diminished effectiveness. Rather it’s an opportunity to strategically reinvest your media dollars.
Nielsen Economic Current Plugs Into Global Picture.
In a truly global economy, you need to be wired into consumer spending and economic trends around the world. The Nielsen Economic Current takes the pulse of global consumer markets providing both “need to know” and “what to do now” information.
Big Players Think Small in Format Fights.
Value and variety collaborate for a winning retail formula during troubled economic times. Nimble companies are jumping on the downsizing bandwagon to garner share.
Winning at Green Innovation.
How can marketers satisfy the consumer who aspires to buy green, but ends up choosing conventional products instead? While successfully marketing green innovation may be tricky, the payout can be substantial.
Gender and Marketing: The Female Brain
Learn about how women’s brains are fundamentally different than men’s—and why understanding the critical differences are crucial to marketing success today.
All Was Not Doom & Gloom.
In perhaps the most challenging and volatile economic climate in over 35 years, holiday spending across food, drug, mass, and convenience stores saw a 5.8% gain. Other bright spots were online shopping, new movie releases and Blu-ray DVDs.
