How to Cope During Difficult Economic Times.
Belt tightening is more than a fashion statement; it’s a commentary on the economic downturn and a working motto for prudent shoppers and retailers. Read on to discover sensible value programs and dramatic cost-reduction strategies.
Boomers: The Overlooked Media Sweet Spot.
Boomers—a demographic with proven clout at the cash register and demand to spare—control more than 50% of sales for 4,000 brands accounting for more than $230 billion, but some advertisers remain focused on younger consumers.
Global Resolution: Eat Right, Exercise More.
Weight loss is a global concern, not just an American phenomenon. Fully half of respondents in a Nielsen 52 country survey considered themselves to be overweight and planned to change their diet (78%) or exercise more (69%).
Tuned-In…To Your Hand.
Mobile video—it’s portable, convenient and those who have it love it. Still, overall use is relatively low. With a huge untapped mobile subscriber base ripe for opportunity, the telecom and mobile media industry could grow the mobile video audience considerably.
Online Brands and Brainwaves.
As the growth of online commerce continues, the need to understand how consumers perceive and react to online brands grows in tandem. Discover how neuroscience formed the basis for PayPal’s marketplace positioning.
