Nielsen measures text-messaging activity through the world’s largest telecommunications bill panel. The Nielsen Telecom Practice Group tracks the detailed wireless billing activity for 50,000 U.S. wireless lines, across the four leading carriers. Nielsen does this by inviting mobile subscribers to become a part of its bill panel by sharing their online billing login credentials with Nielsen in exchange for certain incentives. This allows Nielsen to author automated software that will login and collect certain data off of the consumer bills, yielding a broad view into the mobile behavior and expenses of wireless customers.
Nielsen processes bill panel data to deliver insights on everything from mobile voice minutes used, average dollars spent, mobile media downloads and text-messages sent to common short codes. To get a better sense for the vast amounts of mobile consumer data the bill panel provides, simply login and check out your bill online—you may be surprised how much detail it contains.
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Text-messaging has become a new mainstream vehicle...
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Going forward, Nielsen will grow the size of its bill panel and expand it to cover other aspects of communications activity in the home. An expanded bill panel will give Nielsen clients even broader insights into the expenses and activities of communications consumers. At the same time, integration of the bill panel with other Nielsen research will help explain the connection between mobile behavior and the broader consumer experience.
For more information on Nielsen’s telecommunications bill panel, contact Kevin Ching, Director of Product Management for Nielsen’s Telecom Practice Group, at kevin.ching@nielsen.com.
