India’s highly-educated service workers are members of the second most culturally, linguistically and genetically diverse geographical entity after the African continent. And while the nation hosts 25 official languages, English is the major language of the people. The population density ranges from as high as 22,000 people per square meter in the cities to fewer than 50 people per square meter in some rural areas. India has eight of the 100 fastest urbanizing cities in the world, but growth is highly concentrated in a few pockets, contributing to the severe infrastructural challenges that exist in reaching the 700 million people spread across 600,000 remote Indian villages.
India’s economic growth is outpacing most of the world on the basis of a highly educated workforce and sophisticated service exports. It represents a huge potential market for products and services—but beware: its consumers expect to be met on their cultural turf.
Read the full story in Issue 9 of Consumer Insight.
Expand Your Opportunities in China
With the potential to reach over a billion consumers, China represents a multinational marketer’s dream. However, getting inside the mind of the Chinese consumer—who they are, what they buy and how they relate to the rest of the world—is often misunderstood and based on myth or conjecture.
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Marketers will need to dig deep in order to reach this rapidly growing segment...
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In some ways, Chinese consumers are not so very different from their counterparts in developed markets in North America and Europe. They’re pressed for time, they like convenience and they want low prices, but still, under the right circumstances, they will respond to the power of a strong brand. What stands out about Chinese consumers? Where are the best opportunities for retailers and manufacturers?
Read the full story in Issue 9 of Consumer Insight.
