Archived Issues

October 2008 - Strategize

Honey, We Acculturated the Kids - Key influences on Hispanic buying behavior
Welcome Back to the Live Commercial - Success is springing from new takes on old strategies
Out with the Old – In With the New - Millions of dollars are lost due to delistment decisions
Private Label - What’s really driving private label growth?
Brazil – A Happy Place to Live - Spotlight on Brazil
Below the Topline - Multi-Cultural Marketing in the U.S. - Shifting Ethnic Populations

September 2008 - Intersect

The Online and In-Store Crossover Conundrum - Pinpointing the Value of Multi-channel Behavior.
Cross-Media Brands - Connecting with Consumers Across Media Platforms
Defensive Branding - How to Defend Your Brand in an
Age of Consumer Control
Beyond Data - The Power of Insights
Rising Russian Rubles - A Powerhouse on the Rise
Below the Topline - Global Immigration - Opportunities and Challenges for Marketers

July 2008 - Resilient

U.S. Consumers Tighten Belts & Spending - Consumer attitudes and spending patterns are revealed.
A Wealth Market in a Downturn Economy - Capturing a lucrative target
Retail Clinics – A Healthy Savings Idea - Patients and consumers win at retail clinics
India - Meet A Billion Of Your Newest Customers
Blockbuster News for Movie Marketers - Movie-going marketing strategies with a happy ending
Webbed Hands - Mobile Internet reaches critical mass
Better Promotions Using Loyalty Customer Analytics - Consumer needs are paramount
Below the Topline - Measuring the Immeasurable - After a Disaster

May 2008 - Innovate

Why Ask Y? - Meet the Millennials: Generation Why?.
What in the World is Happening - A Global Overview of Economic and Shopping Trends
Eco-Marketing - A Blooming Corporate Strategy
Ratings Gone Shopping - Measuring In-Store Marketing Effectiveness
The Global Village, Virtually Realized - Social networking engages users
Going for the Gold in Beijing 2008 - The Olympics’ Effect on Ad Sales and TV Audiences
Below the Topline - Eating Out in America - A new war wages

March 2008 - Evolve

Hispanic Fusion – Finally Hitting the Bullseye - Fusion metrics get a direct hit.
Moviegoing - An American Tradition Evolves
Growing the Franchise with New Products - How New Products Can Drive Incremental Growth
Global Shoppers In Line to Shop Online - Virtual Shopping a Virtual Reality Around the World
Emerging Mobile Pursuits - The Future of Mobile Media Consumption
Brainwave Brawn - Measuring Consumer Engagement Using the Brain
Below the Topline - Jobs of the Future - The U.S. Changing Labor Force

January 2008 - Renew

Corporate Sustainability - Where People, Planet, Profits Merge. Football Fan Playbook - Calls for 24/7 Media Immersion
From Obese to Organic – The Next Obsession - Organic, functional and local foods on the rise
Money Well Spent? - Trade Promotions in the U.S.
Retail Riot – Tesco Has Arrived in the U.S. - A competitive retailer review
Below the Topline - Declining U.S. Incomes - How future spending patterns will be impacted

November 2007 - Progress

Getting Engaged -How to Marry Ad Response to Programming. The Power of Packaging - Sway brand disposition from pre-store to in-store
Resolution Revolution - HDTV’s Paltry Programming Picks
Value / Variety / Convenience - Which is Winning? - Bringing Clarity to Channel Choice
Cutting the Cord - Reaching the cell-phone–only household
Heal Thyself - Dynamic Convergence: Consumerism Comes to Healthcare
Below the Topline - How to Measure an Online Audience - Change is the Only Constant

September 2007 - Respond

Advertising to Children - New Rules Govern Advertising to Children Under 12.
Global Retailer Loyalty Programs - Consumers Around the World are Looking for More
Tricky Advertising or Brilliant Marketing - Product Placements & Traditional Advertising
The African-American Consumer - African-American Media and Buying Habits
The Viewer Playbook - Combining Attitudes, Interests and Viewing Behaviors
Below the Topline - Breaking the Myth - More Time at Work = Less Time with Children

July 2007 - Change

Hispanic Loyalty - How Brand Loyal are Hispanic Consumers?
Disappearing Act - The Traditional American Family Has Faded Away
Mobile Mania - The Mobile Phone has Become Necessity
Expensive Brand Crisis - Brand Equity, Shopping Style, Purchase Behavior & Category Performance
Global Retailing - How to Compete in the Shrinking Global Marketplace
Rise in Gasoline Prices - How Consumers React
Below the Topline - Global Population Churn- Part II
Exclusive CI Interview with Unilever - The Baby Boomers of Today

June 2007 - Choice

Got Gamers - The Role of Video Games in the Media Consumption Ecosystem
Beating the Fragmented Odds - Boost New Product Success Rates
Body Language - A Study of Shopper Modality across 30 Food Categories
Skin is In - Worldwide Growth in Personal Care
Below the Topline - Population Churn

May 2007 - Insight

Does DVR Playback Really Hurt Advertisers - Playback can Increase Advertising Audience
How the Rich Get Richer - Affluent U.S. Consumers Shop Around
Spending Where It Counts - Consumer Trends and Ad Spending
From "Click" to "Ka-Ching” - Turn On-Line Visits into Off-Line Sales
China Experienced - Marketing and Media Strategies to Win the Chinese Consumer