 |
Media Is On Demand – But Content Is Still King.
Media has become a digital funhouse. Phones deliver TV programming. Computers enable phone calls. Televisions serve as gaming arcades. Consumers access video wherever and whenever they can. But TV still dominates. |
 |
Pricing In An Economic Crisis.
Household budgets are stretched. Consumers are nervous. When commodity costs are down and prices are still high, should the price increases taken in 2008 to be rolled back in 2009? Not necessarily. |
 |
Share Fare: How To Leverage Online Advertising.
Meet the newest recession-fighting ally in the scrimmage for consumer sales: online advertising. Even discretionary product categories taking a hit at the register can build market share through online presence. Here’s how.
|
 |
Global Diners Want Familiar Foods and Fair Prices.
In troubled times, global diners seem to be searching for comfort in the familiar. A Nielsen survey of consumers in 52 countries finds diners choosing restaurants that serve their local cuisine and offer a value. |
 |
Reaching the Recession-Proof Consumer.
While the economic downturn is affecting everyone, not all consumers respond in the same ways. Finding opportunities are not impossible—but knowing where to look is key to success. |
