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Role Reversal – Mr. Mom Goes Shopping.
Almost one-third of men in the U.S. are now the principal shoppers in the household, accounting for over $201 billion dollars—nearly 50% of consumer packaged goods annual spend. With more men in the aisles shopping, marketers need to rethink brand strategy. |
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Auto Industry’s Wild Ride is Getting Smoother.
Fuel prices and the economic downturn have put the brakes on car sales—the lowest in 25 years. But hot spots surfaced like hybrids, luxury vehicles and exciting new designs and an uptick in purchase intent bodes well for future sales. |
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Now You’re Speaking My Language.
Spanish-language networks not only delivered more viewers to advertisers; they also delivered an advertising-receptive audience. For marketers trying to penetrate the burgeoning Latino market, the key to success resides with language. |
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Cost-Savings Innovation in a Downturn.
Downsizing, upsizing, package material changes, and product reformulations are all ways to cut costs and streamline operations in a tight economy—but the right strategy for one may be completely wrong for another. |
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From Hayworth to Cansino: Turning the Tides in Latino Movie-Going Sensibilities.
Hispanics contributed an estimated $1 billion to the U.S. box office in 2008 and are 24% less likely than the average American to cut back on movies during the recession. Trends demonstrate that a Latin sensibility can distinguish a blockbuster from a flop. |
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Organized Chaos: Global Data Harmonization.
How do you support decisions on a global scale, when the data is not global? With 85% of individual item codes for consumer packaged goods unique to their country of origin, market-by-market analyses present unique challenges. |
