Segmentation and Targeting

Capture more of your highest-value customers

In the rapidly changing telecom industry, who should I target to combat churn and reduce my cost per acquisition? How can I better understand consumers’ propensity to buy bundled services, upgrade to new devices, or subscribe to a new feature? What are my most valuable customer segments? How do I translate these segments into media targets, and what media and messaging should I use to reach them?

Nielsen solutions deliver the granular and actionable insights required to understand more about your current customers and attract new ones. While you may know which of your customers use messaging services the most or have just purchased a Smartphone, Nielsen can uncover their relationships with your competitors, other product purchase propensities, lifestyles, and media preferences.

Effective strategies begin with comprehensive data

By integrating your customer data with market data and our own vast datasets - including our monthly telecom study covering nearly 25,000 consumers, in-depth behavioral panels, and unparalleled media data - we will develop a holistic and forward-looking profile of your targets and help you identify revenue growth opportunities. Once you determine what your target customers prefer and how they will respond to new technologies and offerings, we can assist you in how best to reach them.

Uncover hidden opportunities that focus on your best customers

Our extensive Segmentation and Targeting solutions include the most comprehensive demographics and consumer expenditure data, syndicated and custom segmentation systems based on actual buying behavior, and extensive media information.

From do-it-yourself software tools to custom analytics services, we will help you make the most of your money and bring the right strategies to market quickly. We will work with you to:

Enhance the value of your existing customer databases by linking them to purchase behavior, media consumption, lifestyles, and other data.
Identify your priority targets and determine where they reside, what devices or services they want, and how to reach them.
Maximize the value of your enhanced customer data by creating profiles and identifying targets to help you build effective marketing and media strategies.