How much of an increase will my most valuable consumer tolerate? Where can I charge more, and where do I need to increase promotions? How can I anticipate competitive response to my new pricing strategy or promotion? How do I equip myself to react quickly and effectively to my competitors’ pricing actions?
Optimized pricing strategies for a volatile marketplace
Today’s hyper-competitive telecom industry makes generating revenue at sustainable profit levels extremely challenging. Service providers are seeking to protect core businesses while capitalizing on new technologies Device manufacturers are struggling to remain relevant while investing in innovation.
You must maximize the impact of your pricing decisions everywhere you do business. This means understanding what service plans each market can sustain, which service bundles or combinations of device features will deliver the ROI you seek, what impact your competition’s pricing decisions will have, and much more.
Nielsen combines proven global pricing expertise with the essential tools for understanding precisely how consumers will respond to your price and promotion actions. So you can build pricing strategies and plan and run promotions with confidence.
The right resources for your most crucial pricing decisions
Nielsen offers a wide range of Pricing and Sales Modeling solutions that enable you to develop and implement pricing strategies throughout your product or service lifecycle. We’ll work with you to:
- Employ our unmatched reach, advanced modeling and simulation capabilities, and robust tools to identify pricing opportunities that will protect profit and generate more revenue.
- Provide guidance to quickly react to competitors’ pricing moves.
- Develop optimal pricing for new launches.
Contact us today to learn more about how we can help you discover new revenue and optimize existing profits.
