What combination of media and level of spending will attract valuable new subscribers? What’s the most effective media approach to reach the early adopters segment? Can I monitor and respond to my competitors’ activities in real time? How can I utilize my own customer databases to inform media choices?
Success in today’s volatile telecom climate means being smarter about allocating your marketing and media spend. Nielsen solutions provide the tools and guidance that help you accurately plan your marketing mix and media budgets.
Advertising to increase your share of total connections
We deliver deep insights into telecom consumer preferences and behavior that help you determine the optimal media mix. Our industry-leading campaign measurement tools help you understand consumer response while your campaign is in-flight and measure its overall impact on your business, keeping you a step ahead of your competition.
Maximize return, minimize threats
Our Marketing ROI solutions combine our extensive and deep understanding of connected consumers and how they respond to all forms of media. We utilize innovative research and measurement tools to help you put our capabilities to work for your campaigns. We’ll work with you to:
- Build high-performing TV, online and cross-platform media plans using advanced demo targeting approaches as well as sophisticated methods based on your consumers’ buying behaviors.
- Monitor your campaigns in-flight - and those of your competitors - to optimize your creative rotation.
- Manage and respond on global, regional, and market-by-market levels.
- Develop marketing mix plans using models proven in tens of thousands of engagements across industries.
- Analyze results against meaningful KPIs such as device sales or subscriber share.
Contact us today to learn more about how we can provide you with the tools and insights your brand needs to take the lead.
