Forecasting and Trends

Forward looking strategies to capture emerging demand

How can I see ahead and around corners to build strategies based on where markets are evolving to rather than where they have been in the past? How do I gain insight into the impact of external, unfolding economic forces and competitive factors upon profitable demand for telecom services?

Nielsen helps you better understand what is driving the market today and where the market is going so that you can stay ahead of the competition on the most profitable areas of demand.

Uncovering Current, Latent, and Emerging Demand

While most companies focus on current demand to achieve incremental growth, the frontrunners look ahead to latent and emerging demand as a source of more meaningful and sustainable growth. Markets evolve long before consumers express needs. Our intellectual capital and analysis tools identify the causal elements that impact current, latent, and emerging demand. These insights help you to see opportunities first, enabling you to make smart investments and align your capabilities with where demand is today - and with where it’s going.

A Clearer Vision of the Future

Our Forecasting and Trends solution experts look beyond the subscriber and ARPU data to understand the global factors that influence demand. By understanding which market, demographic, industry, technology and regulatory forces and factors have the greatest impact on current and future demand, you will have a robust fact base to enable you to make better decisions on where to invest.

Forces and Factors analysis may include:

Macro and micro-economic shifts (e.g., slower handset turnover, reduced investment in infrastructure)
Existing and emerging competitive pressures (e.g., convergence and increasing competition from adjacent industries)
Shifts and discontinuities within the Value Chain (e.g., evolving manufacturer/service provider relationships)
Technological changes (e.g., 4G, VOIP)
Consumer behavior and emerging trends (e.g., mobile applications and services)

Nielsen experts analyze and identify which forces and factors are driving demand and which are most relevant to your business. This perspective enables you to not only capture a greater share of current demand, but it also prepares you to take advantage of latent and emerging demand by looking through the front windshield rather than the rear-view mirror.