What’s the ideal distribution plan for my broad and constantly evolving portfolio? What models and which service promotions should I place in which stores? How do I ensure my promotions are executed as planned at a store level and are implemented as efficiently as possible?
Nielsen solutions help you identify how to place the right offerings in front of the right consumer in the right way, at the ideal time. Whether you choose your own retail channels, big-box partners, or eCommerce, Nielsen will help you create an effective presence that makes the most of your investment in leading the customer to the point of purchase.
Determining the strategy that creates the sale
Today, there’s an overabundance of marketing activity at the point of sale. This makes optimizing the consumer purchase experience vitally important. To improve the value of your marketing investments - and turn intentions into sales - you need to reinforce awareness, brand-building, and promotion efforts when you’re face-to-face with the consumer.
Nielsen has the global distribution expertise and deep understanding of connected consumers to take you inside their decision-making process at the point of sale. We’ll help you understand the impact of your competitors’ tactics, and optimize your performance at the individual store level.
Our proprietary assets and near real-time insights lead to automatic action plans and effective strategies that close more sales with high-value consumers.
Solutions that drive consumer decision making
Our Distribution Strategy and Execution solutions help you ensure your offerings are placed in the best possible environment for your brand. We’ll work with you to:
- Develop customized multi-channel strategies for reaching your target segments based on thorough retail site location analyses.
- Create optimal store experiences that turn shoppers into buyers by considering aspects such as POP strategy, sales staff training, shelf placement, pricing, daily monitoring of competitive activity, and the vitally important salesperson recommendation.
- Identify opportunities to increase sales based on near real-time details of sales transactions.
- Utilize a balanced scorecard tailored to your specific KPIs to measure, control, and evaluate performance at the store, market, and brand level.
Contact us today to learn more about how we can help you “close the deal” with the right consumers.
