What’s the current health of my brand in the marketplace? How do I achieve and maintain brand equity in the face of changing customer needs? Is it my network performance, flexible service plans, or device partner messages that will drive brand loyalty among my key segments? Which messages should I communicate in mature markets versus emerging ones?
You make big investments to reach the right segments with the right brand image. Nielsen solutions help ensure that you maximize your return on your marketing investments amidst a rapidly transforming landscape, and preserve and grow the equity of your brand.
Maintaining strength in the face of change
As technology companies become device manufacturers and service providers move into entertainment, the definitions of brands are changing. Nielsen is uniquely equipped to help you understand the impact of the evolving brand preferences of the consumer and advance your brand’s position in the marketplace.
Nielsen combines an extensive knowledge of the telecom industry and connected consumers with a deep understanding of the roles of brands in consumers’ lives. So we’re able to get to the heart of what matters to your most valuable segments, market-by-market. Our innovative research tools, including real-time monitoring of online buzz, help you accurately gauge consumer perceptions.
Staying in touch with connected consumers
Our Brand Management solutions are designed for the changing landscape in which you compete. We’ll work with you to:
- Assess brand health and analyze it against the sources of brand equity. We’ll uncover what users are saying about your brand, measure their emotional connection to your brand, and determine if it is helping or hindering market share and why.
- Evaluate current communications efforts to ensure you’re influencing the right targets. We’ll help you determine your advertising effectiveness in terms of audience reach across platforms, recall and likeability, impact on brand image and equity, and more.
- Validate the potential success of new offerings or expansions into adjacent telecom categories. We’ll evaluate consumers’ propensity to accept your brand in this space.
- Track and manage your brand’s progress in influencing your best targets.
- Diagnose why some consumers are reluctant to embrace your brand and develop action plans that address these barriers.
Contact us today to learn more about how we can help you make the most of your most valuable business asset: your brand.
